Before you set down to create content, you need to look at your audience. Your audience is the people you already have reading your blog and those you want to reach. Knowing your audience means listening to their needs.

Unfortunately, you might hear straight from the horse’s mouth – they probably won’t communicate directly to you. Fortunately, with social media, you can use your intelligence to make educated guesses. Look at their interest and ask yourself how you can give your expertise.

These are some things to do:

Look at trending hashtags in your niche.

Example: #creativity #art #business #writing

Topics: How To Use Art To Market Your Business, Writing To Sell Your Art

Ask yourself what you can teach your audience.

Don’t just write, educate. What do you know that people want to know?

Answer your own questions.

No one knows everything in their field, so explore your niche and report back to your audience.

Tell a story.

Make that story interesting and something your readers can learn from.

Use parallelism.

Make analogies between situations that could teach your readers a valuable lesson.

Reach out to your audience.

If you’re not sure what to do, then ask those who take an interest in your writing. Connecting with them will show that you value them.

Find out what your competitors are doing.

Don’t look at what they are doing and then try to mimic that. Try to figure out how you can develop on that. Theirs is nothing sweeter than beating someone at their own game.

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