Using Tech For Your Business

Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts. The goal of it is to understand how your customer’s brain actually works and what affects your marketing will have on the population of consumers.

Brands such as Campbell’s Soup, Gerber, and Frito-Lay have used neuromarketing to restyle their packaging designs. In these instances, consumers were exposed to a product’s packaging piece by piece, and their response was recorded as positive, neutral, or negative. This information was then used in conjunction with an in-depth interview to analyze specific points that eventually resulted in changes to elements such as color, text size, and imagery.

Use Simple Fonts to Encourage Action

For years, many of us have been told to “keep it simple,” well, experiments completed by Hyunjin Song and Norbert Schwarz at the University of Michigan show that consumers truly can be affected by simple vs. complex fonts. This goes without saying for all website related content, including forms. Instructions for the form fill should be in an easy to read font and simplified as much as possible. The harder something is to do, the more friction it creates, and the less likely people will be to take action.

Make Consumers Remember with Complex Fonts

While simplifying and easy to read fonts can help consumers take action with instructions, memory recall is boosted with a complex font. Be careful though! This doesn’t mean you should use a complex font for your logo, phone number, or tag line. Use this tactic for important information throughout your web copy only. A complex font will not only be more memorable, but grab more attention visually.

Use Gaze to Direct Attention

If you are using an image of a person or even an animal, take a look at their eyes.

In his research, he found that people will look at what the person in the ad is looking at. So, be sure to direct the face in your ad to look at what you’d like the viewer to focus on.

Gain Trust

Trust is very important when it comes to getting referrals and building a credible business.

Get Personal

Many marketers rely on stock photography in order to “personalize” their website.

This could be a quick way to show personality and “humanize” the brand but what should be considered when selecting the best option?

Choose the smiling photo over the serious business man. Studies show from marketing research that a “mood boosting” image can affect customers’ willingness to spend.

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