Marketing isn’t what it used to be. With the prominence of the Internet, we have more tools than we ever did. More importantly, we have the ability to reach practically anyone.
Even with the push for digital media. There are a few things that we tend to overlook when we want to communicate with our audience.
Digital Business Card
The new paperless version is a lot more handy than keeping a small stack of paper around with you. If you ever run into someone you know that you can easily send it to them. There are many way to go about making one. A stylish image with all of your contact information is the most simple way to create one. More elaborate ones include QR codes and in-depth information.
Guides
You have a lot of leeway as to how you want to present this. It could be a blog post, a page on a website or a downloadable file. This is the digital replacement to pamphlets. The purpose of these guides is to give your audience some information and direct them to your services.
Email Signatures
This is the digital version of a letterhead. You probably send more emails than you write letters, so this is an easy way to get your foot in the door without being too obvious. Not everyone you send an email to will need your service or buy your product, but it will get the word around.
Hashtag Portfolio
Not everyone can carry around a physical portfolio of their work. In fact, most websites double as a portfolio. However, don’t be scared to showcase your work on social media. The best way to do this is to create a space on your social media to organize your work. All you need to do is create very unique hashtag that connects your work together. After, you can just share the hashtag.
Get in the know. Subscribe to Azura for updates on the blog and the magazine.
Azura Magazine 