Marketing agencies, influencers, content creators, and other tech-proficient individuals will have different answers. It depends on why you think they should matter. For most, it is a metric to measure how highly regarded your content is.
The amount of “likes” you receive depends on the platform, the time you post, the content you post, and a slew of other things. Marketers often promote ways to “hack” the system in an effort the cheat the algorithm on just about every social network. If all of these hacks are valid, then doesn’t that cheapen the value of “likes”.
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Instead of focusing on the volatile number, focusing on engagement will yield better results. Those who take time to leave comments on posts are genuinely interested in your content. Even if they don’t agree with what you have posted, your content started a conversation.
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Pay attention to the engagement off of your social posts. There is a lot of great content on the Internet, but not all of it goes viral or even gets a decent amount of “likes”. Sometimes your audience might not interact directly with the posts you make. They might check for a CTA or visit your website. This is why it is vital to have CTAs at the end of each post. It shows that your content leads somewhere and you can get better results.
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